AARON

BARKER

Marketing & Communications Executive

I’m a driven, high energy, highly creative communications & marketing executive. Well versed in development of digital marketing and strategic communications.

  • Aaron Barker
  • Tampa, FL
  • aaronabarker@gmail.com
  • 352 601 1950

Employment

  • Director of MarketingJune 2015 - Present

    Happy Grasshopper

    • Create and manage marketing strategies and campaigns for inbound and outbound channels.
    • Develop and managed digital properties (websites, blogs, social media, etc.)
    • Develop content strategy and editorial calendars.
    • Over see branding on all marketing materials.
    • Analyze and report on customer trends, across all marketing channels.
    • Create and develop marketing automation systems with lead scoring.
    • Establish annual marketing plan for large projects and events.
    • Develop, manage, and over see all marketing budgets.
    • Provide leadership, coaching and mentoring for internal team and venders. Establish clear expectations and hold staff accountable for project dead lines and best practices.


  • Senior Interactive Project ManagerSept 2013 - Sept 2015

    FKQ Advertising

    • Responsible for strategy, planning and implementation of marketing campaigns.
    • Senior production lead for digital projects including online paid search, search engine optimization, email marketing, social media, and direct response marketing.
    • Managing and executing large scale Apps and Web based projects as well as marketing initiatives and multi channel campaigns.

    • Responsible for managing internal and external teams as well as vendor relationships.
    • Responsible for planning and managing campaign budgets and annual budgets.


    • Consulting (Marketing and Product Development) Jan 2013 - Present

      Athlegacy

      • Developing the technical infrastructure that supports Athlegacy.
      • Working with designers, UX designers, and developers to take the concept of Athlegacy from an idea to a product.
      • Creating inbound and outbound marketing strategies.
      • Establishing CRM and list building strategies.
      • Implementing beta user testing including but not limited to A B testing and UX changes.
      • Collaborating with stakeholders to develop the business plan and revenue structures, marketing and social media plans, and product launch plan and strategy.


    • Director - Marketing & Product Development July 2012 - Feb 2013

      Crash My Event

      • Developed marketing and communications plan including design and development of inbound and direct response marketing: PPC adwords, print, and social media marketing tactics.
      • Wrote copy for web, print, and other marketing material.
      • Developed business strategy for Crash My Event products including but not limited to analysis of target markets, market placement, and pricing.
      • Software development including architecture, design implementation, and quality assurance testing.
      • Hardware development including assessing technical requirements, design, and overseeing manufacturing production in Norway.


    • Director, Marketing & Business DevelopmentJan 2011 - Dec 2012

      NXC Group / NXC North America

      • Formulated North American marketing and communications plan including inbound and direct response marketing: print and email marketing, PPC adwords, and social media marketing tactics.
      • Wrote copy for web, blog, and print. Turning technical copy and ideas into marketing copy.
      • Responsible for the development and implementation of the business strategy for the North American market; including maintaining an active sales pipeline of projects with existing and new clients.
      • Analyzed customer trends, marketing practices, and competitors’ pricing in order to keep prices and sales methods current and competitive.
      • Ran technical workshops used for identifying clients’ ideas and expectations and turned them into tangibles for the technical write-up.
      • Found and identified RFIs/RFPs, within the NXC group’s core competencies. Included identifying potential clients that required help formulating their RFIs/RFPs and assisted in writing them.
      • Wrote RFPs response proposals that included software and hardware recommendations, technical breakdown of the project, and pricing structure.
      • Made initial and final presentation as well as negotiating and closing deals.
      • Managed and coordinated projects with developers from signing to final hand-off.


    • Marketing & Communications DirectorMarch 2010 - Feb 2011

      Alberta Gymnastics Federation

      • Developed marketing and advertising campaigns, and communications strategies including direct response marketing: PPC adwords, social media, direct mail, print and email marketing.
      • Managed and directed internal and external communications including supervising public relations and coordinating media events and or publicity.
      • Developed and managed website including implementation of a new design, expansion, and maintenance.
      • Responsible for copywriting and editing of web and print communications.
      • Developed and distributed press releases and media advisories.
      • Graphic design and video production for promotional materials of web and print


    • Communications Director March 2006 - March 2010

      Marine Reach Ministries

      • Managed, designed, and implemented communications strategies and budgets. Included internal communications amongst 14 international locations.
      • Direct response marketing for fundraising and recruiting: direct mail, email marketing, adwords, website SEO/SEM and social media strategy.
      • Designed, produced and managed promotional media including print, video, and web material for fundraising campaigns and advertising.
      • Designed the layouts and oversaw the development of a new website for Marine Reach Ministries and their 14 international locations. Included the creation and implementation of multiple admin levels and training tutorials for the specific roles.
      • Designed Marine Reach Ministries’ annual magazine Making Waves, along with the writing and editing of its content.
      • Created and implemented a communications workflow, which involved the delegation and accountability of tasks and procedures, to be performed by various staff in the field and the offices.
      • Coordinated and organized advance work for initiating projects in new regions and countries.
      • Facilitated and coordinated teams and volunteers to specific projects or fieldwork.
      • Coordinated and organized events and fundraisers.
      • Managed and oversaw a donor database. Implemented strategies for managing and cultivating the organization’s relationships with donors and prospective donors.

       

    Education

    • University of North Carolina Wilmington (UNCW) 2003 - 2005

      Business Administration
    • Appalachian State University 2001 - 2003

      Computer Science
    • Charles D Owen High School 1997 - 2001

       

Basic Skills:

  • Mac OS

  • Windows OS

  • Microsoft Office

  • Mac iWorks Office

Developing / Managing

  • Websites

  • Apps

  • Web Services/SaaS

  • E-Commerce

  • CRM Software

  • Custom Projects

  • Analytics Tools

Marketing and

Digital Marketing

  • Email Marketing

  • PPC Marketing

  • SEO/SEM

  • Print/Direct Mail

  • User Testing

  • A B Testing

  • Video

  • Copywriting

Social Media

  • Facebook

  • Twitter

  • LinkedIn

  • YouTube

  • Pintrest

  • Google+

  • Instagram

Adobe Creative Suite

  • Photoshop

  • InDesign

  • Fireworks

  • Dreamweaver

  • Lightroom

  • Illustrator

  • Final Cut Pro

  • After Effects

Programming Skills

  • HTML

  • CSS

  • JavaScript

  • PHP

  • C#

  • Python

Personal Skills:

  • Confidence, adaptability, and self-reliance developed through starting 2 companies and working cross culturally in developing countries for 4 years.

  • Outgoing, self-starter with a proven track record building teams, creating partnerships and business development.

  • Articulate and efficient communicator as demonstrated through exceptional writing, public speaking, and promotional abilities.

  • Team oriented and excellent multi-tasker as demonstrated by the ability to work with multiple teams and on varied projects in several countries simultaneously.

  • Good organizational skills as shown through the ability to coordinate and facilitate events, fundraisers, and multiple team projects.

  • Creative and resourceful as demonstrated by the ability to cultivate startups and manage projects within time frame and budget.

  • Download Resume
    Download References

    Contact info

    • Tampa, FL

    • Email: aaronabarker@gmail.com
    • Phone: 352-601-1950

    Let's keep in touch